At a tradeshow you will be competing with a range of other businesses, all of which will be in the same industry as you. You will be competing for media attention, for clients and for customers, and the company that can make itself stand out most is the one that will stand to gain. One great way to stand out then is with water falls – either behind your stall or next to it. Either way this will make your display stand out more as it creates the alluring trickling sound and catches the light, and simply because it is moving rather than static like the majority of the other displays likely will be (that and people will find it hard to resist the temptation to put their hands under the water while it runs). You can use water falls in this way then to draw attention to your tradeshow displays and hopefully get more attention for your business as a result.